Snow-covered mountains in British Columbia
EXPLORER ADVISORY

ABOUT the destination.

Advisory - Discovery - Mentorship
Building Stronger Local Destinations

start your journey
Stronger Destinations - Local Opportunities

Three Connected Pillars.
One Organization

EXPLORER Tourism Advisory & Mentorship gives organizations, communities, businesses, and groups the practical tourism knowledge and experience to grow, succeed, and create lasting local impact.

Our work connects strategy, mentorship, and visitor discovery, supporting the next generation while creating measurable value in the places travellers visit.

01

Tourism Advisory

Growth-focused strategy built to be implemented and measured.

02

Tourism Discovery

A five-route discovery platform connecting travellers with local places.

03

Tourism Mentorship

Practical guidance for emerging tourism leaders and entrepreneurs.

Who EXPLORER supports

Tourism development built around place.

EXPLORER provides practical, community-rooted tourism advisory services for organizations and independent operators working to create sustainable local opportunity across British Columbia.

01 · DESTINATION ORGANIZATIONS

Destination development and DMO strategy

Actionable planning for destination management and destination marketing organizations, municipalities and regional partners.

Explore destination advisory →02 · INDEPENDENT OPERATORS

Independent entrepreneur advisory

Growth, visitor experience, sales and partnership guidance for locally owned tourism companies.

Explore business advisory →03 · LOCAL AGENCIES

Community tourism development

Collaborative strategies that strengthen local leadership, independent businesses and year-round visitor value.

Explore community tourism →04 · COMMUNITY PARTNERS

Community-Led Partnerships

Community-directed support grounded in respect, local priorities, cultural integrity and long-term capacity.

Explore partnership approach →
Independent storefronts on a mountain-backed main street in Fernie, British Columbia
02Mountain community
Photo: Mitch Winton · Kootenay Rockies Tourism
Tourism Advisory

Strategy That Can Be Implemented

EXPLORER Advisory works with municipalities, destination organizations, communities, tourism businesses, and local groups to turn opportunity into action and measurable results.

Destination development
Tourism strategy
Revenue growth
Visitor experience
Stakeholder engagement
Sales & distribution
Partnership development
Business mentorship
Snow-covered mountains, evergreen forest, and a still alpine lake in Garibaldi Provincial Park
03Winter in the west
Photo: VinceTraveller · CC BY 2.0 · cropped
Tourism Mentorship

Build Leadership
In The Community

Regional young entrepreneurs develop and operate tourism marketing programs.

01Tourism Interest
02Practical Experience
03Mentorship
04Entrepreneurship
05Tourism Leadership
The Windsor Hotel and Copper Eagle Cappuccino and Bakery in Greenwood, British Columbia
04Heritage community
Windsor Hotel · Copper Eagle Cappuccino & Bakery
Community-rooted tourism

Small Places. Big Goals.
Local Growth

EXPLORER Advisory focuses on the organizations and entrepreneurs who give a destination its character, helping local knowledge, heritage, and hospitality become sustainable opportunity.

Local Stays Local
Independent storefrontsHeritage accommodationsCommunity attractionsLocal cafés & restaurantsTourism entrepreneursWorking waterfronts
A hiker beneath massive moss-covered old-growth trees in Carmanah Walbran Provincial Park
05Ancient rainforest
Photo: Destination BC · Asset DBC 24536
In development · Expected launch late spring 2027
The EXPLR Discovery App · Five BC tourism highway routes

Turn the highway into the experience.

The EXPLR app is being developed as a tourist-directed travel platform showcasing only small businesses and regional points of interest, with no corporate listings.

Planned to be funded by marketing subscriptions through the app, the initiative will be developed and operated by regional young adults mentored by the EXPLR team.

Explore the EXPLR app
01

Discover

Find distinctive local stops.

02

Visit

Experience the destination.

03

Share

Post the journey on Instagram.

04

Collect

Complete challenges and earn points.

05

Redeem

Claim locally inspired rewards.

Tourism that gives back

Built to reinvest in the destination.

EXPLORER Advisory’s non-profit model links earned revenue with mentorship, regional tourism initiatives, and continued development of the province-wide network.

Develop destinations
Support local business
Mentor future leaders
Encourage exploration
Keep revenue local

A sustainable model

Advertising is reserved for destinations and locally owned tourism businesses, including independent accommodations, attractions, tour companies, restaurants, and operators.

EXPLORER Advisory is supported through tourism advisory contracts, government and tourism development funding, grants, sponsorships, destination partnerships, app advertising, and participation packages.

Historic independent storefronts on Revelstoke's mountain-backed main street
06Main street momentum
Photo: Revelstoke Chamber of Commerce
End of this road trip · Start of the next

Let’s build stronger tourism from the destination up.

elevate@explr.caexplr.ca

EXPLORER Tourism Advisory & Mentorship
British Columbia, Canada

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